AI Insights · Timothy · March 2022
Top 5 Social Networking Apps in Egypt Q1 2022
An overview of the performance of the top 5 social networking apps in Egypt during the first quarter of 2022, including trends in downloads, revenue, and active users.
Throughout the first quarter of 2022, the top 5 social networking applications in Egypt displayed varied performance metrics across downloads, revenue, and active users. Here's a closer look at each app's trends:
WhatsApp Messenger saw a stable trend in weekly active users, starting at around 30.8M and ending the quarter at approximately 31.6M. The app experienced a notable increase in weekly downloads, peaking at 342K in the third week of March.
Facebook maintained a consistent number of weekly active users, fluctuating slightly but remaining around the 37M to 38M mark. Weekly downloads increased steadily, reaching a high of 309K in the third week of March. Revenue, however, showed a declining trend, starting at $4.1K and dropping to $2.1K by the end of March.
Messenger from Meta Platforms, Inc. had a relatively stable active user base, with numbers hovering around 40M. Weekly downloads saw a peak of 254K in the third week of March. Revenue varied significantly, with peaks at $189 in mid-January and lower figures like $21 in the last week of March.
Telegram Messenger demonstrated a modest increase in weekly active users, ending the quarter with approximately 10.3M. Weekly downloads peaked at 377K in the second week of January before stabilizing at around 220K by the end of March.
imo-International Calls & Chat saw a slight decline in weekly active users, starting at 1.6M and ending at around 1.5M. The app's weekly downloads peaked at 130K in the third week of March. Revenue exhibited fluctuations, with peaks such as $2.8K at the end of January and lower points like $805 in early February.
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